September 2011  ///  SF Design Center  ///  San Francisco, CA

For their sponsor activation at TechCrunch's DISRUPT conference in San Francisco, Bridgewater sought to attract top-tier talent while remaining soft-spoken and low-impact. To tackle this incongruous objective we built a comfortable, tech-infused space, that balanced scale and perception by utilizing mirror paneling, allowing the area to be simultaneously attractive and invisible.