March 2009  ///  Times Square  ///  NYC

To complement their "Touch the Future" billboard and bus-wrap ad barrage in NYC, HP staged a weekend-long Time Square stunt that showcased the blazing functionality of their touch screen technology, through a conversely analog medium.

Assembling on Duffy Square for 3 shows each day, HP-uniformed dancers held an array of placards representing a laptop or tablet screen. Below more performers moved with an 8', HP white glove logo, which upon poking the screen, would trigger the panels to rotate, revealing the next screen and associated info graphics.

To enliven the crowd beyond the strict sell, gymnasts and contortionists hula hooped, sky-booted, breakdanced, and even mimicked the iconic Rockettes high-kicking line. Spreading out in the surrounding sidewalks, small teams armed with HP Touchsmart tablets one-on-one'd with pedestrians, showcasing the technology and pricing.