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Nat Wittstruck

Senior Creative Director

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Bobby Sager Book Launch

November 2009  ///  Stephan Weiss Studio, NYC
December 2009  ///  Saatchi Gallery, London

To celebrate the release of his 'Power of the Invisible Sun' photography book, Bobby Sager hosted a private party to raise donations for his 'Hope is a Game-Changer Project.' Behind the titles, was the mission to bring indestructible, and iconically yellow, plastic soccer balls to impoverished villages across Africa.

Designed to streamline expenses and showcase Sager's photography, the event tapped stark gallery spaces where the white walls could be soaked in looping canvases of children from across the continent. Stark displays were created with physical prints mounted to fabric-wrapped walls, and cocktail bars were emboldened with the word 'Hope' stretched across their facades.

As the book's title borrows from The Police's 'Invisible Sun,' Sager tapped friend and fellow globe-trotter Sting to perform an intimate, acoustic set. Interspersed with passionate remarks from Sager and Trudie Styler, the program wound down with guests diligently filing up to each make a charitable donation.

Then we packed up the whole event, and did it again, two weeks later, in London.

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