June 2024   ///  Gaming Activation   ///  Global Deployment

Awards
Clio, Communicator, ExAwards, Stevies

GPJ and IBM collaborated on the AI Sports Club case study. The goal of the project was to transform complex technology solutions into engaging and emotionally resonant user experiences.

The AI Sports Club, featured at IBM Think 2025, used sophisticated AI to create an interactive experience that felt as accessible as a game. Instead of simply presenting information, the space was designed to adapt in real time to each user's actions and interests. This approach, using generative design and real-time intelligence, allowed the technology to respond and reveal deeply personal connections.

By framing complex technology within familiar contexts like sports, the project encouraged people to move from passive observation to active participation. This created a powerful and emotional connection, helping users discover the transformative potential of AI in their own lives.