January 2012  ///  Manhattan & Brooklyn  ///  NYC

Debuting their foray into the wearable-technology marketplace, Nike sought to make an impression not on the public directly, but on Influencers who's excitement regarding the Nike Fuel wristband would generate sales. The challenge was in impressing these individuals, and so the event was designed to be original, exclusive, and most importantly, active.

After a short press event introducing the product, guests strapped on the Fuel bands and were taken to a series of different activities. These included tennis at Grand Central, weight-training with the Bartendaz, and flipping pizza at Roberta's in Brooklyn. The event delivered unique experiences for a select number of participants, who, naturally, went home with head-to-toe Nike gear and the Fuel band, about which to tweet and 'like' at their leisure.